Online advertising, tracking and understanding your audience is key. Enter the Facebook Pixel – a small but mighty tool. But what exactly is it?

1. What is it?
   
   • A Facebook Pixel is a code snippet placed on your website.
   • It tracks visitor actions, providing valuable insights and allows you to retarget these same people on Facebook.
2. Benefits for Real Estate Agents:
   • Understand visitor behaviour.
   • Enhance advertising strategies and retargeting.
   • Measure the effectiveness of Facebook ad campaigns.

For real estate agents, understanding your online audience is vital.

A Facebook Pixel acts as your virtual eye, observing and learning from visitor actions, helping you create more effective and retarget them with advertising campaigns.